If you've ever wondered why some people choose to sell gold, it's because it's one of the fastest and most efficient ways to make quick cash. But what is it about gold that makes it so unique? Gold, a highly coveted precious metal, has been used to pay for goods and services worldwide for centuries and is accepted everywhere you can think of, making it even more valuable. In addition, during times of recession, some people prefer investing in gold, believing it's less likely to lose value than other types of currency, such as the American dollar.